Bespoke wealth management, tailored just for you

Private Office Asset Management Limited is able to act on your behalf in advising you on investments and non-investment insurance contracts.

We offer products and services as follows:

  1. Investments & Pensions
    We provide an independent advice service. We will make a recommendation for you after we have assessed your needs. Our recommendation will be based on a comprehensive and fair analysis of the market.
  2. Estate Planning Services
    We provide an independent advice service. We will make a recommendation for you after we have assessed your needs. Our recommendation will be based on a comprehensive and fair analysis of your current situation and your objectives.
  3. Non-investment protection contracts
    We advise on non-investment protection products e.g. term assurance, income protection and critical illness from a range of insurers.

Talk to us about your Wealth Management needs

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Above Benchmark Performance

We consistently produce results above industry benchmarks.

“BACA” – for company funds, charity funds, pension funds, trust settlements and private portfolios that need to be managed very conservatively with personalised targeted returns net of fees, along with capital preservation being the overriding objectives – we are pleased to be able to put together a bespoke Private Office Asset Management low risk “Bespoke Alternative to Cash Accounts” – typically benchmarked against the Bank of England Base Rate + 2%.

We have a consistent and successful track record of protecting capital and providing real returns after inflation (although past performance is not necessarily a guide to future performance).

Ask our financial advisors today about our proprietary low risk Bespoke Alternative to Cash Accounts (“BACAs”) as a potential alternative to some of your cash holdings that may be earning less interest than the annual rate of inflation – and causing your capital to be diminishing in value on an annual basis in real terms. We can tailor the portfolio to your individual specific risk requirements & return objectives.

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Retail Distribution Review

The Retail Distribution Review (RDR) came into effect on 31st December 2012, and it applies to all advisers working in the retail investment market, irrespective of whether they are employed by banks, product providers, wealth managers, stockbrokers or independent financial adviser firms.

With RDR the Financial Conduct Authority (FCA) has introduced new rules that require firms to:

  • Independent or Restricted
    Clearly describe their investment advisory services as either ‘independent’ or ‘restricted’
  • Charges
    Explicitly disclose what they charge for their services
  • Received remuneration
    Receive remuneration for investment advice only via charges agreed with their clients
  • Professional standards
    Employ investment advisers who have attained and adhere to consistent professional standards, including higher minimum qualifications.
client meeting

24 hour online account access

Get in touch to discover why our execution only stockbroking service is right for you.
Email us at or call on 01444 615080

Book an Appointment

Private Office is Independent

Private Office Asset Management Limited is ‘Independent’, and believes that RDR represents a positive development for the financial services industry. Its objectives and the cornerstones of its approach are in keeping with our own mission to deliver the best possible, high quality, service for our private clients.

A key requirement of RDR is that the charge for providing advice should be clearly distinguished from the charge for any other service, and in particular the FSA has been concerned that investment advisers have received commissions from product providers as a reward for the sale of certain investments.

These commissions had the potential to compromise the impartiality of the advice offered; therefore under RDR advisers are no longer allowed to receive commissions in this way.

Historically, Private Office Asset Management has provided investment services on a fee-only basis, setting out our charges very clearly, and thus we have not worked on a commission basis and we are proud to say that we were already complying with this aspect of RDR prior to its introduction.

RDR also requires firms to classify themselves as either ‘Independent’ or ‘Restricted’. The distinction between the two is that “Independent” advisers can consider the whole investment universe, product types and products by all providers in making their recommendations to clients, whereas ‘Restricted’ firms will only consider a selected range offered by a limited number of providers.

Every client facing adviser must achieve higher minimum qualifications (Level 4), complete adequate and formalised Continuing Professional Development training (CPD) and must be issued with a Statement of Professional Standing (SPS) which defines activities / advice they are authorised to provide.

Client Agreement and Service Agreement

Our Client Agreement and Ongoing Service Agreement are available upon request, and these clearly define the services that we provide and the fees that we charge for providing the defined initial and ongoing services agreed with each client.

financial padlock


Private Office Asset Management Limited is Authorised and Regulated by the Financial Conduct Authority. The Firm’s FCA Number is 650696.

The Company is Registered in England and Wales, Company Number 5901662

Choose Your Private Office

Royal Exchange Central London & West Sussex.
Call us today on 01444 615080 to book an appointment.

Huntsland Court, Turners Hill Road, Crawley Down

West Sussex

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private office huntsland court

Ossemsley, Christchurch


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Client Testimonials

“I first met Phil Simmonds about 6 years ago when I was introduced to him by a very good friend.
Since then Phil has provided me with very sound, and very timely financial and investment advice through Private Office Asset Management. Phil handles my matters so efficiently – guiding me through each step of the process.

I have no hesitation in recommending Phil and the Private Office Asset Management for financial and investment advice.

With my very best wishes,

Valerie Singleton OBE
TV Presenter and Broadcaster

“A diligent, conscientious and bespoke service, catering for all of my investment, tax planning and personal needs.
I wouldn’t think twice about recommending Private Office to anyone.”

Mrs Valerie McCormack

“We have used Phil’s services for over 25 years with various financial institutions and have always appreciated his hard work and expertise regarding our investments.

Simon & Clare Wilson
West Sussex

“We transferred our portfolio to Private Office Asset Management in 2009 from one of the larger investment houses in London due to dissatisfaction with the service and performance results.

Malcolm Salsbury & Angela Kelly,
Retired (early) Pharmacist practices Proprietors

“If any person who reads this is thinking of appointing Phil and/or Private Office Asset Management as their investment and financial advisers, please do not hesitate as I am sure you will be very satisfied with Phil’s advice and the highly personalised service that Private Office Asset Management provides to its clients.”

Joseph A. Hardwick
Golf Professional

“Private Office Asset Management now manage my investments and financial affairs in a much simplified yet more personalised manner, with regular quarterly meetings to update me as to performance and progress…
Phil is always available to discuss matters and I would highly recommend his services.”

Bridget Jackson

“We have continued to work (since 2002) with Phil not only for his advice and understanding of our needs, but for his practical knowledge and right up to date understanding of what is happening around the world markets. Phil’s work for us provides more than enough evidence of his dedication to his work and to his clients.

Pamela & Trevor Taylor
Horsham, West Sussex

“Phil Simmonds has managed my savings and investments for over 15 years now and I consider myself very fortunate to have met him all those years ago. He is extremely knowledgeable, has excellent judgement in handling investments, is reliable and very conscientious and hard-working. He has proved to be a very safe pair of hands in handling my investments and I can recommend his services very highly.”

Dr Francis Matthey, FRCP, FRCPath

“Phil Simmonds has been my personal wealth manager and financial planner since 2001. His performance with my investments has been consistently productive, balancing steady growth with safety during turbulent markets. I feel that my hard-earned savings are safe and growing steadily under his very competent stewardship.
Phil’s personal service and attention to detail is second to none.

Private Office Asset Management’s fees are transparent and competitive.

I have no hesitation in recommending Phil’s expertise in personal investment management and wealth planning.”

Dr Lydia Jones
NHS hospital consultant

I have known Phil Simmonds for over 12 years. Private Office Asset Management provides me with unbiased investment advice which, in my opinion, is essential for allowing me to make focussed investment decisions.
I have absolutely no qualms about recommending anyone that’s requests investment advice to Vincent or indeed Private Office Asset Management.

David Saxby
Director | Clarksons Platou Shipbroking

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